Product display Show are an important aspect of retail operations, and medium and large supermarkets are no exception. A well-designed and well-executed product display can attract customers, increase sales, and create a positive shopping experience. On the other hand, a poorly designed or poorly maintained display can deter customers and lead to lost sales. In this article, we will explore the basic methods of product display, as well as the precautions that need to be taken to ensure a successful display. We will also examine the horizontal and vertical display schemes that are commonly used in medium and large supermarkets, and discuss the advantages of demonstrating commodities.
1.Basic methods of Product display Show:
There are several basic methods that can be used to display products in a supermarket setting. One common method is the use of shelving units, which can be placed along the walls or in the center of the store. These units can be used to display a wide range of products, including food, household items, and other consumables. Another method is the use of gondola units, which are freestanding displays that can be used to create aisles or product clusters within the store. Gondola units are often used to display products that are at eye level or within easy reach of customers.
1-1.Placement display
Side by side: display shelf, display table.
Stacking: sales desk, display desk.
Throwing: floats, trolleys.
1-2. Paste display
Posting: walls, picture frames, nets, etc.
Binding: string, stick.
1-3.Hanging display
mainly used for textile, clothing goods or some small goods and flat, slender and other goods without three-dimensional sense.
2.Precautions for Product display Show:
There are several precautions that need to be taken when setting up a product display in a supermarket. One important consideration is the layout of the store. The display should be located in an area that is easily visible and accessible to customers, and it should be positioned in a way that does not obstruct the flow of traffic. Another precaution to take is to ensure that the products are properly labeled and priced, and that the display is well-organized and visually appealing. It is also important to maintain the display regularly, keeping it clean and well-stocked to ensure that customers have a positive shopping experience.
2-1. The entrance of the store should be slightly marked (such as making a simple plan), so that customers have a little idea of the commodity configuration in the store.
2-2. The goods that are displayed at the place closest to the entrance must have a high turnover rate. For self-service consumers, it is important to start buying goods as soon as possible.
2-3. The goods that are set up and displayed at the second distance from the entrance should be able to attract customers’ attention, and the unit quantity is not very large.
2-4. Daily consumer goods must be displayed in adjacent areas.
2-5. Relevant commodities must be displayed in adjacent areas.
2-6. The best-selling products must be evenly distributed on all channels.
2-7. When designing the walking route, it is necessary to make sure that each channel can have some goods that attract customers.
2-8. The customer must be able to easily identify the direction.
2-9. Products purchased on impulse must be placed on or near the main channel.
For men, the most appropriate height is 85 to 135 cm, and for women, 75 to 125 cm; The average height is 70 to 145 cm for men and 60 to 135 cm for women; The convenient height is 60 to 180 cm for men, 50 to 165 cm for women, and 60 or less than 50 cm for warehouses.
3.Horizontal and vertical Product display Show scheme:
There are two main types of display schemes that are commonly used in medium and large supermarkets: horizontal and vertical. A horizontal display scheme involves placing products on shelves or tables that are at the same level, while a vertical display scheme involves stacking products on top of each other or using floor-to-ceiling displays. Each scheme has its own advantages and disadvantages, and the choice of scheme will depend on the type of products being displayed, the layout of the store, and the preferences of the retailer.
While adhering to the basic principles of commodity display (especially the gold position display), the vertical display of various commodities is refined.
3-1 Drinks and Milk
By category: carbonated drinks, beer, fruit juice, tea drinks, functional drinks, etc;
According to the specifications: the cartons shall be placed at the top, the cans shall be placed in the middle, and the bottles shall be placed at the bottom of the shelf.
Display separately by packaging: boxed and bottled.
3-2 Sauce and side dishes
By category: pickles, preserved beancurd, pickles, olives, bamboo shoots, meat whistle, etc.
Note: The display can be carried out in bags or bottles, but the horizontal direction must be the same specification.
3-3 instant food ,oil and grain
First, according to the packaging: barreled and bagged;
By category: rice noodles and noodles; Northeast rice, Thai fragrant rice, silk seedling rice, etc.
Note: The specification of the goods (10kg, 5kg) shall be taken into account, and the small bags shall be placed on the top, and vice versa.
3-4 Canned food and Soup Stock
By Major categories: tea granules, nourishing soup, mushrooms; canned fish, lunch meat; peanut oil, blended oil, soybean oil;vinegar, soy sauce, monosodium glutamate, chicken essence, etc.
Pieces: chrysanthemum tea, herbal tea, dehumidification tea, Babao tea, isatis root; Chinese wolfberry, lotus seed, ginseng, jujube; Fungus, tremella, laver, mushroom and shiitake, mushroom and tea tree mushroom, etc.
According to specifications: put small barrels of oil on the upper side and large barrels on the lower side.
3-5 Chocolates,Biscuits and pastries
Domestic and imported products are displayed separately.
By package: put the bulk on the upper layer, and put the box on the lower layer;biscuits, cakes, egg rolls, Shaqima;
3-6 Snacks and jelly
Category: dried fruits and puffed food;
Pieces: pistachios, peanuts, cashews, etc;
By package: put the small ones on the top, and put them on the bottom.
3-7 Serialization display features
Each type of commodity has its own characteristics. An effective way to express the characteristics of commodities is to combine similar commodities in different ways to form a more perfect geometric pattern. Different commodity series can also use different soleplates as foil.
4.Advantages of demonstrating commodities:
Demonstrating commodities, or product demonstrations, is another technique that can be used to attract customers and increase sales in a supermarket setting. This involves setting up a display in a central location within the store and inviting customers to try or interact with the products being demonstrated. This can be an effective way to showcase new products or to highlight the features and benefits of existing products. Demonstrations can also create a sense of excitement and engagement among customers, making them more likely to make a purchase.
4-1 Common products highlight practicality
Some commodities, especially some daily necessities, have been well understood by customers, so what can be introduced to people is the practicality of these commodities. For example, the accessories worn on the model are more dazzling than those put in the glass cabinet.
4-2 we should grasp the customer’s psychology
In many cases, customers are most concerned about the inherent quality of the goods. For example, instead of showing the shape of cocoa beans, it would be better to invite customers to taste them. Therefore, before the display of goods, it is necessary to find out how much customers have known about this product and what they want to know most.
4-3 Avoid crowding
If the display of different goods is overcrowded, it will block the customers’ sight and affect their feelings about the goods. If the space and space are limited, some of the fine products can occupy a little more space when they are displayed, and the rest of similar products can be displayed in the secondary part of the booth with text descriptions.
4-4 Enhance visual effects
Some small commodities that are often encountered in daily life generally do not attract people’s attention. Some exaggerated expression rules can enhance the visual effect of these commodities when they are displayed. For example, a large tableware photo can make customers feel new.
Conclusion:
Product display skills are an important aspect of retail operations, and medium and large supermarkets need to pay close attention to their display strategies in order to attract and retain customers. By using effective display methods, taking necessary precautions, and considering the advantages of demonstrating commodities, supermarkets can create a positive shopping experience and increase sales.
Introduction of Showcasecabinet Display
Showcasecabinet is a retail shopfitting specialist manufacturer with over 10 years experiences, specializes in providing customers with low-cost, practical solutions in line with customers & brand identities.
We have successful shop design cases including clothing shops, bags & shoes shops, jewelry & accessories shops, optical shops, mobile phone shops, pharmacy shops, shopping mall & kiosks, etc.
Tailor-Made Custom Design
Tell us about your idea, and we will realize it into image with CAD work. Our design team is good at structural mechanics and well know how to use the right material for every fixture. In the design, we start our first step to reduce the cost with good engineering. For each fixture, we review carefully the technical drawing, the way of production, which smooth the production greatly. We are dedicated to ensure that your vision is brought to life at competitive price.
Professional Consulting
Custom Design
Free Quote
Professional Manufacturing
Global Delivery
EN
FR
ES
AR