Optical Shop Display Cabinets

An optical shop display cabinets programme delivered for an eyewear store in China, covering an estimated 60 to 100 square metres. Both sunglasses and prescription frames are sold from the same floor, so the fixtures had to sort two product families without splitting the shop into two rooms.

The back wall is built as five repeating bays. Each bay stacks three functions: a lightbox header at the top for brand imagery, a mid section of stepped trays angled for frame presentation, and a lower section with glass tops over oak cabinet doors for stock. The steps in the tray section let a row of frames sit at different heights, so a customer can compare shapes without a salesperson lifting every pair down.

Glass-top island counters handle the near-sell. Each is a slim bar with an oak carcass and a black steel frame, drawing a mobile phone display card and switching widths to make an L or a run where the floor allows. Stools sit at the counter so a fitting, a lens discussion or a prescription hand-over happens seated, which is where an optical sale is usually closed.

The material palette stays narrow: light oak carcass, white backing and lightbox faces, black metal framing, tempered glass tops. That restraint matters in optical retail, because the frames themselves arrive in every colour — the joinery has to stay out of the way. Lighting is set so that white frames do not blow out and acetate tones read true, with a lit rear panel behind every tray.

Production followed the standard factory sequence: drawings approved before cutting, a pre-production sample in seven to ten days, custom casework in thirty to forty-five days, and KD flat-pack or assembled shipping from Guangzhou with spare parts and reorder support after handover.