Showcase Display Parfum

A perfume showcase display program delivered in China in 2025, for a fragrance retailer fitting a bright, low-key shop. The brief called for an all-white perfume showcase display scheme — backlit shelf walls, marble-topped counters and slim base cabinets — all built whole-store from our Guangzhou workshop. Roughly fifty to eighty square metres.

The plan lines three walls with white shelf units, each bay a stack of slim backlit shelves behind a lit surround, so the bottles stand in continuous bands of light and the room reads as one bright white box. Two marble-topped counters run in front — a long service counter and a shorter side counter — both on plain white bases, leaving the aisles open. A single glazed display unit at the corner adds a lockable run for high-value pieces.

Merchandising is strictly by line. Fragrances face out on the wall shelves, one line to a shelf, in colour order; gift sets and coffrets stack on the lower runs; testers and blotters wait on the counter tops. The density is high but ordered, so customers can scan a whole range at a glance.

Materials hold the white scheme: gloss-white lacquer on the wall units and counters, slim LED-lit shelf edges, grey-veined marble on the counter tops, oak-look flooring to warm the white and simple white pendant lights overhead. Lighting is the display itself — every shelf edge is lit, the surrounds glow and the ceiling stays quiet.

Delivery followed the factory route in 2025: shelf units cut and wired, counters topped in marble, and the glazed corner unit assembled before packing. The shop fitted out in a single visit. Sample in seven to ten days, production in thirty to forty-five, shipped from Guangzhou.