Jewelry Watch Stores · Case JW-05

Custom Jewelry Display Counter

Asia / China · 2019

Project Overview

A custom jewelry display counter program delivered for a jewelry boutique in Asia, across an estimated 80 to 120 square metres. The commission ran as a complete store fixture program: a consultation counter run, backlit wall niches and green marble feature islands were all designed, factory-built and shipped to one specification.

The sales floor is built for assisted selling. A U-shaped run of custom counters wraps the consultation zone with eight to ten customer seats, so every sale happens seated rather than across a barrier. Behind the counters, six to eight backlit wall niches form a lit grid for necklace and pendant presentation, while two curved green marble islands break the linear layout as feature points for hero collections.

Materials follow a two-tone system: dark lacquered bases with illuminated tempered glass tops on the counter run, light oak cabinetry on the service side, and green marble-veined engineered stone wrapping the curved islands, capped with white solid-surface working tops. Every marble jewelry display surface was vein-matched at the factory before cutting.

Production discipline is visible in the project record itself. All units were built in one facility — woodwork, metalwork and spray finishing under one roof — then QC-checked, wrapped and staged for delivery as a single batch. Lockable drawers and laminated glass were fitted at the line, not on site.

The program followed standard factory terms: drawings approved before cutting, a pre-production sample in seven to ten days, custom casework in thirty to forty-five days, and KD or fully assembled shipping from Guangzhou, with spare parts and reorder support after handover.

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AddressRoom203,No.7 Longkang 2nd Street, Jinxin Road,Baiyun,Guangzhou
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Our Factory

Built for retail, trusted worldwide

1998
Since
3,200㎡
Production Area
100+
In-house Team
400+
Projects / Year
~3,000 pcs
Monthly Output
CE & ISO 9001
Certified
Our Services

From floor plan to installation, handled in-house

1

Space Planning

Space planning and 3D store layout before production starts

2

Display Design

Custom display design with CAD and 3D renderings for your approval

3

Fixtures & Lighting

Shelf, counter and back-wall systems for any retail format LED lighting integration, wired and ready to plug in

4

Installation

On-site installation crews in the US, Germany and Australia

Certifications

Built to international standards, made to last

Certifications — ISO and export compliance

Our Commitments

Reusable & recyclable packaging
Compliance with international standards
Environmentally responsible materials
Energy-efficient LED lighting
Long-life structural designs

Certifications & Standards

ISO-based quality management
Export compliance documentation
Material safety for global markets
Sustainable displays reduce replacement cost and improve long-term ROI.