Jewelry Counter Display

A jewelry counter display program delivered in China in 2018: one store of roughly sixty to one hundred square metres, built for a retailer running gold and diamonds side by side — gold chains and bangles as the volume line, set diamonds as the value line. The brief called for a high-end room in black marble and champagne metal, with merchandising split by colour so customers could read each trade at a glance. Every unit shipped from our Guangzhou workshop.

The plan runs an L-shaped jewelry store counter into a central island, with tall wall showcases closing the back wall. Long straight counters carry the gold trade under black metal frames and clear glass; behind them, four connected high cabinets run the diamond line, their backs upholstered in blue quilted leather with neck busts and earring stands. A service corner handles checkout and after-sales at the end of the run, and customer stools sit along both island faces so two parties can be served at once.

Merchandising runs colour-coded. Gold sits in the island counters on pink velvet trays, dense and bright, twenty to thirty pieces per run. Diamonds take the grey trays at the walls, two or three per position for one-at-a-time viewing. Each gold display case in the island locks with front-access keys, and the tall cabinets behind hold the one-off pieces under closer light, opened by staff for viewing.

Materials hold the black-gold scheme throughout: black marble-texture bases, champagne-gold metal frames and trim, grey polished stone floors with a herringbone wood transition at the entry, and ivory seating with black metal legs. The blue quilted panels give the single colour note against the black, so the wall cabinets read as a backdrop rather than a feature wall. Case lighting runs at 4000K against a 3000K room, with LED strips inside the island bases.

Delivery followed the factory route in 2018: bases cut and laminated, frames welded and plated, glass bedded and locks fitted before packing. The store fitted out in a single visit, with mall contractors handling floor and ceiling. Sample in seven to ten days, production in thirty to forty-five, shipped KD or fully assembled from Guangzhou.