Jewelry Watch Stores · Case JW-20

Jewelry Retail Display Cases

Asia / China · 2025

Project Overview

Jewelry retail display cases in white and champagne: one store of roughly one hundred to one hundred forty square metres, delivered in China in 2025 for a full-line gold and diamond retailer. The brief called for a bright, soft-luxury room rather than the dark, formal look of traditional gold shops — white lacquer casework with champagne metal trim, curved counters, and a gradient ceiling in blush pink as the single memorable gesture. Every unit shipped from our Guangzhou workshop.

The plan hangs on a wrapped column. The structural pillar, unavoidable in a mall unit, was clad in white panels with rounded gold-trimmed edges and vertical LED strips, turning it into the store’s anchor. Curved island counters circle the column in an open loop, glass display case jewelry racks facing outward on every side, and wall runs close the perimeter. Customers walk the loop without a dead end.

Merchandising splits by trade. Gold chains and bracelets sit in the islands on black velvet jewelry display tray runs, eight to ten pieces per tray, dense and bright. Diamonds and set pieces take the wall runs on deep-blue liners, two to three per position, spaced for one-at-a-time viewing. One-off pieces sit singly under curved glass hoods on white decks, lit from above.

Materials hold the scheme throughout: white lacquer casework, champagne-gold metal frames and trims, low-iron glass, grey polished stone floors, and blush-pink upholstery in the seating corner. Case lighting runs at 4000K against a 3000K room, with LED strips under the column cladding and along the island bases to float the counters off the floor.

Delivery ran the factory route: casework sprayed and trimmed, glass bedded, lighting wired and burned in before packing. The store fitted out in a single visit in 2025, with mall contractors handling floor and ceiling. Sample in seven to ten days, production in thirty to forty-five, shipped KD or fully assembled from Guangzhou.

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AddressRoom203,No.7 Longkang 2nd Street, Jinxin Road,Baiyun,Guangzhou
HoursMon–Sat 9:30–23:30
Our Factory

Built for retail, trusted worldwide

1998
Since
3,200㎡
Production Area
100+
In-house Team
400+
Projects / Year
~3,000 pcs
Monthly Output
CE & ISO 9001
Certified
Our Services

From floor plan to installation, handled in-house

1

Space Planning

Space planning and 3D store layout before production starts

2

Display Design

Custom display design with CAD and 3D renderings for your approval

3

Fixtures & Lighting

Shelf, counter and back-wall systems for any retail format LED lighting integration, wired and ready to plug in

4

Installation

On-site installation crews in the US, Germany and Australia

Certifications

Built to international standards, made to last

Certifications — ISO and export compliance

Our Commitments

Reusable & recyclable packaging
Compliance with international standards
Environmentally responsible materials
Energy-efficient LED lighting
Long-life structural designs

Certifications & Standards

ISO-based quality management
Export compliance documentation
Material safety for global markets
Sustainable displays reduce replacement cost and improve long-term ROI.