Jewelry Watch Stores · Case JW-09

Modular Store Fixtures

America / USA · 2021

Project Overview

A modular store fixtures program staged for a jewelry showroom in Asia, across an estimated 80 to 120 square metres. The commission ran as a modular rollout program: curved island counters, paneled niche walls and consultation furniture were all factory-built, staged and QC-checked in one facility before a single batch shipment.

The system is built from a kit of parts. Two curved white island counters with glass vitrine tops and illuminated drawer banks anchor the floor, their sculptural bronze legs repeating as a signature line. Straight service counters and a bar-height consultation run with seating extend the zone, while full-height light-oak paneling carries nine or more recessed niches in three sizes — square, vertical and horizontal — so collections rotate without touching the wall structure.

Materials stay warm and quiet: white lacquer bases, brushed champagne-gold metalwork, tempered glass and olive-toned niche backings that deepen under integrated LED. Linear pendants run the length of the space, and every showroom display case lights its own contents at CRI 90+, so merchandising reads consistently from any angle.

The photographs document the program at its final factory staging — the state a retail showroom design actually depends on. Every module was assembled, aligned and QC-passed before crating; woodwork, metalwork and spray finishing happened under one roof, then the full set was wrapped and staged for delivery as one batch, ready for on-site assembly in days rather than weeks.

Standard factory terms applied: drawings approved before cutting, a pre-production sample in seven to ten days, custom casework in thirty to forty-five days, and KD or fully assembled shipping from Guangzhou, with spare parts and reorder support after handover.

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AddressRoom203,No.7 Longkang 2nd Street, Jinxin Road,Baiyun,Guangzhou
HoursMon–Sat 9:30–23:30
Our Factory

Built for retail, trusted worldwide

1998
Since
3,200㎡
Production Area
100+
In-house Team
400+
Projects / Year
~3,000 pcs
Monthly Output
CE & ISO 9001
Certified
Our Services

From floor plan to installation, handled in-house

1

Space Planning

Space planning and 3D store layout before production starts

2

Display Design

Custom display design with CAD and 3D renderings for your approval

3

Fixtures & Lighting

Shelf, counter and back-wall systems for any retail format LED lighting integration, wired and ready to plug in

4

Installation

On-site installation crews in the US, Germany and Australia

Certifications

Built to international standards, made to last

Certifications — ISO and export compliance

Our Commitments

Reusable & recyclable packaging
Compliance with international standards
Environmentally responsible materials
Energy-efficient LED lighting
Long-life structural designs

Certifications & Standards

ISO-based quality management
Export compliance documentation
Material safety for global markets
Sustainable displays reduce replacement cost and improve long-term ROI.