Mobile Shop Display Counter

A mobile shop display counter programme delivered for a phone retailer in the United Arab Emirates, arranged over an estimated 60 to 110 square metres of mall frontage. The commission covered the counter line, the back wall system and the accessory wall as one factory-built package, so the whole sales floor arrived on a single specification.

The counter is the anchor. A black plinth carries a white carcass with a black-framed glass top, cut into an angled fold that reads lighter than its mass; sloped acrylic trays inside the glass hold demo handsets at a facing angle so a customer can read the screen without picking the phone up. The unit closes with lockable drawers under the display deck for boxed stock.

Behind it, a wood-veneered back wall runs the full height with concealed LED cove lighting at every shelf line and a recessed niche band for hero models. Double doors below the niches hide chargers and packaging. A side bay pairs light wood shelves with black speaker and box displays, and headphone sets hang in framed shadow boxes rather than sitting loose on a shelf.

The accessory run repeats the same three finishes — wood, black metal, white board — so the store reads as one system rather than a collection of bought-in units. Black powder-coated handles and black glass details are the only hardware.

Production followed standard factory discipline: drawings approved before cutting, a pre-production sample in seven to ten days, custom casework in thirty to forty-five days, and KD flat-pack or fully assembled shipping from Guangzhou. Spare parts and reorder support follow handover.