KING PHONE cell phone store shopfront with central display counter, accessory wall and arched phone shelves

Top view of a cell phone store showing the central glass-top display counter and wall accessory rails

Cell phone store island display counter with glass case and sloped phone trays beside arched wall cabinets

Cell phone store wood slat accessory wall with arched shelf units and backlit portrait lightbox panel

Corner cell phone store accessories display wall with metal hook rails and rows of white product boxes

Cell phone store accessory pegboard wall with SERVICE lightbox sign and glass-top display counter

Cell Phone Store · Case ES-04

Cell Phone Store Display Fixtures

United Kingdom · 2024

Project Overview

A cell phone store display fixtures package built for a handset retailer in the United Kingdom, over an estimated 80 to 130 square metres of high street unit. The store carries three kinds of stock at once — demo handsets, boxed devices and a deep accessory range — and the fixtures were laid out to keep those three apart without splitting the shop into corridors.

The signature move is the arched bay. A row of arched openings in the back wall forms lit shelf pockets, each with its own concealed LED, so handsets sit in a shaped negative rather than on a flat shelf. The arch repeats at different widths along the wall, which gives the room a rhythm and makes the wall readable from the doorway.

The accessory zone is deliberately dense: stainless hook rails run across laminated panels, carrying rows of boxed accessories in a tight grid, with glass counter tops below for the products a customer wants in hand. Above, backlit graphic panels give the wall its colour without relying on the product packaging.

In the middle of the floor a single island counter takes the demo phones — trapezoid footprint, wood carcass, glass top with sloped acrylic trays — with a mirror-finish panel behind it that doubles the perceived depth of the room. Below the glass, lockable drawers hold boxed stock so the salesperson never leaves the customer to fetch a case.

Production followed the usual factory sequence: approved drawings before cutting, a pre-production sample in seven to ten days, custom casework in thirty to forty-five days, and KD flat-pack or assembled shipping from Guangzhou with spare parts and reorder support after handover.